Derek simply.


Los Angeles Sharks . adobe illustrator

The idea started about 10 years ago for an art class in high school.  I only had a logo, uniform and helmet drawn but no further work until today.  This is in reflection of NFL's teasing idea of bringing the team back to Los Angeles.  Regardless of relocating a team, I toyed the idea of creating a new brand and name.


I utilized the blood red and sea blue to represent the life of a shark.  The opposing teams would have to face the blood thirst players, hence a blood red uniform.  The font is simple and modern identifying the city's glamorous style.


© MMXVI Derek simply . All rights reserved.